My role: Copywriter.
Project: AJ madison wanted to solve a problem: how do they get their customers to see that their U.S.P. is having a showroom? Furthermore, how do they get customers to step foot into their showroom? we took out two full pages in the new York times, where most of their clients frequently visit, and created banner ads, which were served to folks looking for new appliances in the new york or brooklyn areas.