ROLE: Copywriter. Worked on creative concepting, execution, and copywriting.
PROJECT: Juvia’s Place is a really cool makeup brand that became accidentally Instagram famous. They’re a company that was created for people of color, by people of color. I wrote banner ads and a manifesto that spoke to their target audience without isolating anyone else who wants to join in on their gorgeous color swatches.
The Juvia’s Place CEO has a really interesting story, so I wrote a manifesto for her because I love manifestos and her company!
