My role: Copywriter.
project: ORACLE IS A RECOGNIZABLE AND REPUTABLE BRAND that Has DIFFICULTY EXPLAINING ITS VALUE SUCCINCTLY. THEY ASKED ME T O WRITE A CAMPAIGN/LOOKBOOK TO INTRODUCE THE BRAND in an engaging way to PROSPECTIVE CUSTOMERS. THIS LOOKBOOK IS NOW THE FIRST STEP OF THE SALES CYCLE, AND the lookbook WAS SO POPULAR THAT oracle PRINTed AND HANDed it OUT AT OUR 2023 SALES KICKOFF CONFERENCE!