My role: Copywriter.

project: Service king wanted to showcase their Mission 2 hire program, which aimed to hire 500 military veterans. we created a radio spot, which won 1st place in the super bowl sound awards, as well as accompanying banner ads. I also wrote all of the vehicle repair copy on their website and the ads below.

SERVICE KING - SUPER BOWL
SOUND AWARDS, 1ST PLACE

service king wanted me to create a campaign that showcased their collision repair products. Easy! Then they said, oh, by the way, they’re going to hang in the american airlines center in dallas, texas, so make sure they also have something to do with sports. AWESOME! Here are the banners i wrote:

service king wanted copy that helped them acquire mom-and-pop shops in small towns without looking like a big corporation taking over. the “can you blame us for moving in?” campaign was created by complimenting a local dish at a local restaurant. This allowed the target market to look at service king in a different light: of course they’re moving in! This place has great local businesseS! This was a much friendlier approach to their acquisitions.

this second campaign was targeted to employees who were acquired by service king. These ads encouraged the employees from the mom-and-pop shops to stay on as service king employees.

Service king was all about giving back, so We teamed up with the national breast cancer foundation and created this breast cancer awareness banner for breast cancer awareness month.